This project consists of five banner prints that stage a fictional attempt to return the potato from Europe to its homeland.
From a Czech field, the artist sends the potatoes back to the American continent in digital form. Since their physical relocation to the United States is impossible, the tubers are scanned and pushed through the digital world. Their appearance on billboards can be read as an advertisement for a triumphant return or as a manifestation of their determination to confront us with their colonial history.
From a Czech field, the artist sends the potatoes back to the American continent in digital form. Since their physical relocation to the United States is impossible, the tubers are scanned and pushed through the digital world. Their appearance on billboards can be read as an advertisement for a triumphant return or as a manifestation of their determination to confront us with their colonial history.
